These are the idents used for fives USA channel. http://www.theidentgallery.com/player.php?id=FIVEUSA-2009-ID-2 and http://www.theidentgallery.com/player.php?id=FIVEUSA-2009-ID-3
The idea behind these Idents seems to be showing US culture. This is done by showing lots of little clips from US activities. They then link this to the channel by putting FIVEUSA right over the clips.
Obviously this is filmed but I can still learn something from it. The branding is important. You can be pretty harsh with sticking it in the users face. I personally don't like this approach but now I think about it there is something very american about loudness and being in your face. So this is quite fitting.
The images sometimes link together but other times they seem to cut away at random. They don't link up to the sound in the slightest and the sound isn't to loud so can be talked over.
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